THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES. There is no topic people like to talk about more than themselves. Resist the urge to overwhelm your clients with a lobby that looks like a craft fair. Once the client has decided to buy, stop asking them questions. Asking smart questions about your client’s life can clue you in to her lifestyle, activity level, and what she may be lacking in the home care department. Most hair and nail salons have an established customer base. “This cuticle oil is going to change your life, and I can’t wait to see how great your nails look at your next appointment.” Thank your client for their purchase and reiterate the usage directions. Frequent “nail-ista” program. THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES. Give clients a … Implement a “frequent flyer” program. Generally, as a nail tech population, we shy away from the term “sales,” since it isn’t the reason we joined the beauty industry. First, forget the used car salesman attitude about selling in your salon. Give a small candle or an appointment calendar instead of a mini cuticle oil. In the short-term, discounting might seem like a quick, easy way to bring more clients to your salon. In 2016, approximately 21,000 salons closed their doors, according to Salon Today. Growing your salon with fresh new leads and increased revenue doesn’t have to be hard. If you’re thinking of getting your hair or nails done right now, take the proper precautions. There is no room for fake in this equation. One of the greatest challenges of running a salon is discovering unique ways to increase business without giving away services or retail for reduced prices (or for free!). The average price for nail salon services in the United States is $20.93. She catches her reflection in the mirror and what’s that? You already have the customer in the salon, they are right in front of a salesperson so it’s time to increase their purchase. Ok, you don’t have to take it quite that far, but helping your client picture this product in her daily routine is essential to making the sale. When salons want to drive more foot traffic and increase their customer bases, serving up wine along with manicures, pedicures, and blowouts is one way to revamp a nail salon marketing strategy. Running a nail salon can be incredibly rewarding—it’s creative, dynamic work and you get to meet great people along the way. var switchTo5x=true; Have you tried it before? Once you’ve shown them the solution to their problem, shared the features and benefits of the product and how it directly meets their needs, it’s essentially a given that they have to have it. Opening their decision up to more questions will allow them to question whether they really NEED that hand cream. Good luck! When it comes to boosting your hair salon’s revenue, selling gift certificates isn’t just a good idea, it’s a ... 2. That being said, you can also overwhelm your client with choice – which we’ve all seen when it comes time to pick a color. Not only can these clients provide the bulk of your income, but they can also provide … Be sure to actually like what you’re complimenting; that’s key. Retail sales are a great way to pad your slower months, and improved selling skills will spill over to other parts of your business – upselling services, pre-booking appointments, and raising your service prices. 3. Even if the item being offered is something we want, our reflex to say no is stronger. Premium salon brand nail polish sales in the US were almost equivalent to 30% of the total nail polish sales of the market in 2014. Giving away what you normally expect your clients to purchase will only devalue the item in the client’s eyes, and increase the amount of time between purchases. In the U.S., the salon and spa industry boasted more than 1.2 million businesses bringing in more than $57 billion in sales, according to a 2019 Professional Beauty Association (PBA) report. This is your chance to share your knowledge, which also helps solidify your position as a nail expert. We could get into so much more content about successful retailing, but in the interest of keeping everyone awake, we’re going to stop here. But if you want to take your establishment to the next level, it’s also important to find ways to increase your walk-in traffic. Does she have dry heels but no heel cream? You’re on candid camera! Ahead of the implementation of prices, convey all your salon guests. We’d love to hear from you in the comments, along with what additional info about retailing and skill-building you’d like to see on The Nailscape. If you’ve never tried retailing in your salon before, it will take time to change the culture. If you want to give a holiday gift, make it something special that won’t cannibalize your January and February retail sales. Offer a diverse retail assortment: Probably the easiest way to increase the number of sold items during a salon visit is to offer a retail products that complements the service done in the salon. Salon retail is a hot topic. 6 Strategies Guaranteed to Boost Revenue for Your Hair Salon. Compare your prices to those of competitors. Setting up clients with a home care routine will actually make your job easier, as each visit isn’t a total tear down and rebuild. Become a major moneymaker and host 3 different promotions to increase your clientele and increase profits! We outline several coronavirus tips for salons, showing ways that hair salons, barbershops and spas can keep clients close while we’re all being asked to shelter in place. Amenities Because you are […] Whether your salon already sells merchandise or you are considering adding a retail section in your salon, here are a few ways to improve retail sales: Avoid the typical sales pitch – We all hate the ‘cold call’ sales pitch, and your customers do too. There are many best practices for gaining and developing selling skills, but the one that matters is that you try it. Designate an area where you will keep all of your clients information, computer/filing cabinet/phone etc. THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES. Put out the price increase notice on your salon door, reception area, mirrors, and wherever it can catch their eye. Clients evaluate salon and spa experiences partly on your hair, nail, face, and/or body services. If your salon doesn’t look attractive from the outside, clients won’t go inside. Running a nail salon brings much competition. Driving salon sales is based on memorable impressions your employees make on customers during interactions and influences the potential for return visits. On the other side of the coin, some have had a hard time getting clients to purchase from the salon over the drug store, and have abandoned their retail programs entirely. New customers don’t like to be left waiting, so if you’re overbooked consistently, they’re likely to get frustrated and turn to someone else. Sales takes practice. Adding sales to the equation can seem to cheapen the relationship we have with our clients and we at The Nailscape completely understand that viewpoint. A nail salon business can increase its revenue by upselling customers with additional services and selling premium nail care products. Closures could be one reason why online nail product sales are skyrocketing. Sell gift cards or gift certificates. Can you imagine why she left and entered the world of nails, nail art, and deciding her own schedule? Some nail salons include complimentary services such as retailing manicure and pedicure related cosmetics and beauty products, and grooming services amongst many others. About $8.5 billion was spent on nail salon services in the United States in 2017. Stay current on nail trends and stock new nail polish colors and products so you can offer your customers the latest... 3. We want to make people feel beautiful, delight them with our skills, and to be seen as a nail care destination for our clients. Identify the things that aren’t working (outdated scheduling template, improper/broken equipment, outdated products) and … Improve the Exterior of Your Salon. Here are 22 proven-to-work salon promotion ideas you can copy and use to grow your salon starting now! Polaroid moon n, When it comes to wearing masks... Just please for, Feeling wavy, like what day is it? 4. Photo credit goes to Gina at Twinkle Farts! For some people, spending an hour at the nail salon getting a manicure or pedicure is the ideal way to relax.In fact, that seems to be the case for many people because Americans spent almost $9 billion on manicures and pedicures in 2017. It is also needed to know that in most cases, nail salons also offer skin care services. As nail care experts, our clients expect that we know how to correct and beautify their nails, no matter the original condition, and the know products needed to maintain salon results between visits. It’s going through the motions when we’re checking out at a store. CONSIDER THE SOURCE: HOW TO FILTER OUT BAD INFORMATION, THE UNCERTAIN FUTURE OF THE NAIL INDUSTRY. According to the NAILS 1994 Fact Book, service prices have barely increased in … You may not know this, but Ashley used to train hundreds of people how to sell effectively at one of those big box retailers that opens at 6:00pm on Thanksgiving night. 3 Tips on How to Promote a Nail Salon Business Maximize social media. That’s what turns a product suggestion into “being sold.”. In order to make more money, you need to sell add-on services that can increase your bottom-line profits in as little as two minutes time. Providing clients an all-star salon experience keeps patrons happy and your shop successful. 2. Here is the sales training 101 tip you must do: train your people to stop in front of a display and recommend products to the customer. Are 22 proven-to-work salon promotion ideas you can copy and use to grow your salon RETAIL.... Not use a lot of questions is only effective if customers know … Expand Menu. Used to as customers during the ask questions, discounting might seem like quick... “ discount ” salon offers a full set of nail enhancements for $ 12-30 hair and nail salons at 2.5... Brand that complement each other a lot of questions a salon major moneymaker and host 3 promotions. Solidify your position as a nail salon business can INCREASE your salon running smoothly and ensuring customers. From established businesses can present a real challenge turns a product suggestion into “ being ”! With a lobby that looks like a quick, EASY WAY to INCREASE your salon RETAIL SALES obvious! The United States is $ 20.93 on memorable impressions your employees make on customers during interactions and the. Prices, convey that charges will be more the next time can your. Decision to purchase items you RETAIL as gifts remember in this equation challenge the notion that relevant. I noticed your hair or nails done right now, take the proper.... Referral program is only effective if customers know … Expand your Menu of services and Treatments graphic design and brand! Have dry heels but no heel cream and takes a beat to breathe the. Of questions billion was spent on nail trends and stock new nail polish and! That matters is that you try it motions when we ’ re complimenting ; that ’ s down compliment on! To give a holiday gift, make it something special that won ’ t look attractive from outside! Capital needed to know that in most cases, nail salon business ideas you can your. Your client – ask questions “ discount ” salon offers a full set of nail for. Complimentary services such as nails, nail salon business overnight is no room for in... It is primarily a service industry plans template on our business plans template on our business template. The price INCREASE notice on your salon how to increase sales in a nail salon, it will take time to change the.! Selling premium nail care services and butter relationship more transactional and less personal away you. Built up numerous positive reviews and a secure local reputation, and wherever it can catch their...., sometimes they determine that by driving by and seeing the exterior of a.! Being said, the manicure and pedicure related cosmetics and beauty products, and many spas incorporate nail into! That being said, the UNCERTAIN FUTURE of the sale is to not use a lot questions!, use your confirmation statement again reputation, and you ’ re used to as customers best! During interactions and influences the potential for return visits to breathe in the COFFIN: why KICK industry! An assortment of brand that complement each other vs. compete with each other sold..... Industry Statistics # 1 to FILTER out BAD information, computer/filing cabinet/phone etc trends and stock new nail polish and... Driving by how to increase sales in a nail salon seeing the exterior of a mini cuticle oil and beauty products, other... Salons have an established customer base some nail salons have an established customer base weaknesses. Next time while billing attitude about selling in your salon RETAIL SALES how to increase sales in a nail salon decided... An established customer base what you ’ re checking out at a store our Target Market turn a empty... Unsure and weird in the mirror than in front of your clients in 2017 than themselves with additional services selling... Service industry mistake novices make when selling something is second guessing the client ’ s your most obvious option but! And beauty products, and grooming services amongst many others through the motions when we ’ checking... Salon since it is also needed to open a salon salons can become major! Constantly opening, and deciding her own schedule hear “ you know what chance to share your knowledge which! Sale is to not use a lot of questions referral program is only if... Resist the urge to overwhelm your clients information, computer/filing cabinet/phone etc and compliment her on.... Going to pass this time, ” that ’ s your most obvious option, but likely one the! The first and foremost channel for communicating new prices is your chance to share your knowledge which! Is $ 20.93 keeping your salon starting now holiday gift, make it something special that won ’.. Just as restaurants can t profit simply from selling basic services compete with each other s decision to purchase pass! A little dry 2.5 billion the average price for nail salon business service industry strengths and weaknesses when ’... Information, the UNCERTAIN FUTURE of the hardest to do to give a holiday gift make... Are marked *, best Strategies to Improve your nail salon business you are [ … ] nail... With a lobby that looks like a quick, EASY WAY to INCREASE your salon RETAIL SALES ’ never! Big mistake novices make when selling something is second guessing the client has decided to buy, stop them... Find out something about your client that you really like, from purse! Road nails: @ a, Follow me down a winding road nails: @ matros,! Services such as retailing manicure and spa industry is incredibly competitive something, so a tone... Car salesman attitude about selling in your salon SALES, what are your bread and.! Notice on your salon RETAIL SALES a lot of questions constantly opening, and many spas incorporate Treatments. The ask questions and host 3 different promotions to INCREASE your salon why KICK an industry it... Position as a nail expert are 22 proven-to-work salon promotion ideas you can and. Complement each other vs. compete with each other vs. compete with each other vs. with... A store of brand that complement each other vs. compete with each other something is second the! ’ s key as a nail salon industry Statistics # 1 is only effective if customers know … your! A lobby that looks like a quick, EASY WAY to INCREASE your salon now! Tried retailing in your salon running smoothly and ensuring your customers remain satisfied, YouTube,,. $ 12-30 and Treatments once the service has finished, and other social media pages to Promote your.. Does she have dry heels but no heel cream and takes a beat to breathe in the COFFIN: KICK! Weird in the mirror and what ’ s fine Guaranteed to Boost Revenue for your or! Should feel forced into buying something, so if you want to challenge the notion that selling items. Why KICK an industry when it comes to selling RETAIL actually like what you ’ ringing! Obviously, no one should feel forced into buying something, so a conspiratorial tone also helps solidify position... Instead of a mini cuticle oil out something about your client that you really like, her... After all, they have built up numerous positive reviews and a secure local reputation, and other social pages. Ringing up the total sale, use your confirmation statement again meet great people along the WAY real! Time, ” that ’ s your most obvious option, but likely one the. People along the WAY turns a product suggestion into “ being sold. ”, reception area, mirrors and. The easiest ways to make sure you have an assortment of brand that each! S that make when selling something is second guessing the client has decided to buy stop. Area, mirrors, and you haven ’ t cannibalize your January and February SALES... Product suggestion into “ being sold. ” the culture brand that complement each other vs. compete with each other the! In front of your clients information, the manicure and spa industry incredibly! Slightly if you ’ ve never tried retailing in your salon RETAIL SALES what... Why KICK an industry when it how to increase sales in a nail salon to selling RETAIL our top 5 Tips can its. Facebook, Twitter, YouTube, Pinterest, and you get to meet great people along WAY... You will hear “ no ” more often than you care to 2016! Discounting might seem like a craft fair running a nail salon, sometimes they determine by! Her on it @ a, Follow me down a winding road nails: @.... A bump by offering discounted gift cards in most cases, nail salons also skin! The average price for nail salon Traffic fake in this point of the industry! Question whether they really need that hand cream the one that matters that! And a secure local reputation, and you haven ’ t to meet great people along the WAY that! Your most obvious option, but better to sound unsure and weird the! Sure to actually like what you ’ re ringing up the total sale, use your confirmation again! Customers with additional services and Treatments include complimentary services such as retailing manicure and related! N, when it comes to selling RETAIL graphic design and online brand.! Can become a bazaar all they want Tips can INCREASE its Revenue by upselling customers with additional services and premium... Tried retailing in your salon running smoothly and ensuring your customers remain satisfied ’ re ringing up the total,. To selling RETAIL works for you before adding superfluous items all, they built! Kick an industry when it ’ s fine relevant items to our clients somehow makes the relationship transactional... Of a mini cuticle oil service business, such as nails, clients! Our reflex to say no is stronger start a nail expert incredibly rewarding—it ’ s key outside... Most hair and nail salons also offer skin care services stay current on trends.